Logo and Brand Guidelines

Our logo features the letter ‘S,’ flanked by two ‘C’s, representing the Sac City Chamber. These letters are thoughtfully designed to resemble four individuals holding hands, symbolizing strength and solidarity. The simplicity of the design reflects our dedication to fostering strong connections and a cohesive team environment, while the human-like elements emphasize the importance of partnership and collective effort. Together, these elements form a seamless visual metaphor for how individual contributions unite to achieve more, embodying the core values of the Sac City Chamber.As many of you may have noticed last night…our volunteer sign up sheets and Chamber Bucks were sporting our new logo. Last night, the actions of our community reflected exactly what we were trying to capture.